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How to Lower Facebook Average Cost Per Click

How to Lower Facebook Average Cost Per Click

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Spread the love1. Decide on your Facebook campaign’s objective. The first step you need to when starting a Facebook ad campaign is to decide on your end goal. What do you want to achieve from all of these ads? Most business would, of course, shoot for more sales. Make sure that your strategy would lead

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1. Decide on your Facebook campaign’s objective.

The first step you need to when starting a Facebook ad campaign is to decide on your end goal. What do you want to achieve from all of these ads? Most business would, of course, shoot for more sales. Make sure that your strategy would lead you towards these goals.

Facebook has a lot of different campaign objectives you can choose from, so upon launching your own ad, the kind of campaign you would choose needs to align well with your end goal. Your ad campaign must directly mirror your goals. That way, you can lower the total average costs of your ads.

2. Focus on the people you are targeting.

Are you looking for social media companies in Malaysia that can help you with your Facebook campaigns? You better choose the right professionals who can guide you in understanding your target audience. Who are the people you are trying to target? Identifying your target audience is an important part of your Facebook ad campaign, as well as in lowering your cost per click.

3. Picking Your Ad Creative

There are many kinds of ads that you can implement in your Facebook ad campaign, including carousel ads, video, slideshow ads, collection ads and canvas ads. Videos are, no doubt, the best type of content on social media. However, it would really depend on what will work best for your brand and business. For instance, dynamic carousel ads would work more effectively for ecommerce platforms.

By a/b split testing ads, you can see which type of ad would bring in the best results at lower costs. Then, you can lower the average cost per click of your Facebook ads.

4. Ad Placement

There are many ad placements in Facebook where you can display your ad. Aside from advertising on Instagram from your own Facebook ad account, feel free to check other options. There are tons of great options, you just need to find what would work well for you, your goals, and your target audience.

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Flenn Boyd
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