Nowadays, majority of small businesses are turning to social media to promote their products or services, and this is the ways of social media marketing for every of businesses. According to an industry report in 2015, more than 93% of small businesses have a Facebook page while 79% have Twitter accounts. For LinkedIn, which is
Nowadays, majority of small businesses are turning to social media to promote their products or services, and this is the ways of social media marketing for every of businesses. According to an industry report in 2015, more than 93% of small businesses have a Facebook page while 79% have Twitter accounts. For LinkedIn, which is more on business to business platform, the number of small businesses are roughly around 71%.
Just because everyone is on social media, that does not mean it’s always easy. There are challenges you will have to face along the way. To make your journey an easier one, here are the things you have to keep in mind:
1.Practice consistency on every aspect.
Before getting to the more technical details you need to make sure you use the same name for all your platforms. Also don’t forget that consistency is very important in producing the company’s photos and even logos.
2.Spread the word about your account.
When you’re new to social media, it helps that you let the world know that your business page already exists. Start announcing it to friends and family members.
3.Curate content that is adjacent to your niche.
It’s needless to say that everyone’s dreaming to be an expert in their industry. For that to happen, you have to create valuable content. These content have to be related to your niche. Aside from curating content, the kinds of posts you share should also be close enough to your kind of industry.
Aside from making sure your content is of high-quality, keep in mind that quantity and interval also matter. Use an editorial calendar for scheduling. Stick to the schedule to ensure that you are producing content on a regular basis.
5.Use visual content to your advantage.
Visual content such as images, graphics, and videos are quickly becoming the most-loved kinds of contents. To give you the odds, around 82% of online marketers believe visuals are much-needed if you are planning to promote on social media.
6.Make the most out of your platforms.
When sending emails, for instance, you can include links on your signatures. If you have printed materials, you can also use them to share your business information.
7.Don’t hesitate to promote.
After all, you are in social media to advertise. We’re not saying you should hardsell. It’s important to create an engagement but you also have to put some of your efforts in promoting your business.
8.Use Twitter to know more about the trends.
What’s nice about this platform is that it allows you to be on top of your community especially if you own a location-based business.
9.Keep your pages monitored.
Take advantage of the insights provided by each platform. Facebook for instance, has an Insights feature that lets you see an overview of your page’s activity. Based on the insights, you will have an idea which ones to improve.
10.Use automating apps smartly.
When used in a wrong way, these tools can actually cause a negative effect on your business. Utilize these tools and control them so your posts won’t come across detached and insincere.