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10 Event Marketing Tips For Every Small Business

10 Event Marketing Tips For Every Small Business

Do you need some event marketing tips from event marketing companies for your new business? The years of printing out flyers for upcoming occasions are now over. Below are some effective techniques you can try to step up your event marketing initiatives. Social Incentive Sharing At this day and age, social sharing is the way

Do you need some event marketing tips from event marketing companies for your new business? The years of printing out flyers for upcoming occasions are now over. Below are some effective techniques you can try to step up your event marketing initiatives.

Social Incentive Sharing

At this day and age, social sharing is the way to go if you want to promote an event, product or service. Google has a share feature for anything and everything, so you need to take advantage of this when spreading the word about your event. Make sure to give potential attendees an offer they can’t refuse. Create incentives, and let them bring in some of their friends.

Facebook or LinkedIn Ads

LinkedIn and Facebook are two of the best social networks that can help you target your potential attendees. If you are not very familiar with ads yet, go ahead and take a crash course. Take note that for Facebook ads, pictures are the key content. You need to have concise and catchy call-to-action statements to implement effective ads.

Advance Planning

Behind every successful event are many months of hard work. If you want everything to run smoothly, you need to start the preparations early. Are you planning and promoting big event? Well, you need to start around 10 months ahead of time. The sooner the better.

Also, to be able to effectively address your priorities, you must create a promotional calendar. By doing so you can keep track of all promotional messages and steps.

Social Proof

Make sure to reach out to your previous attendees and raving fans. You can highlight certain testimonies to show how worthwhile your seminar or conference is to attend.

Blogging Strategy

Maintaining a blog can improve your organic search results and give you sufficient content to post in your social media profiles. Who wouldn’t love looking at captivating event images? Setting up a blog can be very advantageous, and can highlight your business’ goals and purpose. This will also allow you to reach out to other bloggers you can collaborate with.

Using your Guest Speakers’ Content

Make promotional content based on your guest speaker’s session outline. This can create interest and intrigue, and allows you to address your guests’ need more efficiently.

Promoting your Venue

Choose the most powerful venue for your event. Location is not just a simple place, it can be very beneficial for your campaign. If you are renting an extremely beautiful place as location, you can emphasize best features and promote your occasion.

Promote All the Cool Aspects

Not all event planners have the budget to hire the best entertainment personalities. Well, you may not have the money for kick butt performances, but you can prepare excellent meals and other unique decorations. Craft teasers around these elements. Promoting these on social media is the key to your success. 

Leverage on Your Association Partners and Sponsors

Leverage on the influence of your community. At some point, you will have a hard time getting sponsors, but never give up. Put the spotlight on potential sponsors and strategic partners. They can act as your brand advocates, and can help you improve your reach.

Promotional Call-to-Action Content

Each single sentence you post on social media is a representation of your upcoming occasion. Make sure to ask for opinions and questions. Always be enthusiastic, and highlight your fans. You should be able to come up with amazing content that can serve as effective call to action regarding your event.

Flenn Boyd
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